TrailBlaze supports
Innovation suffers when capacity gaps exist.
We understand the challenges nonprofits, small businesses, and local governments face. Marketing is often the last line on the budget, which means it’s the last challenge solved and the first item cut. Often forgotten but always necessary. This gap in creative capacity means fewer creative minds at the table. Fewer creative minds mean less innovation.
TrailBlaze helps organizations regain their innovative + creative capacity.
How TrailBlaze
Adds Value
TrailBlaze fills creative gaps by providing marketing staff to support the strategic and/or tactical needs of organizations. Regardless of the way organizations engage with TrailBlaze, one constant remains, our commitment to solving challenges that fuel organizational growth and community vitality. We adapt and morph our support based on the dynamic needs of our clients. Dynamic times call for dynamic teams and solutions.
We engage with clients in four distinct ways:
Projects
TrailBlaze supports one-off and special projects with a definitive conclusion or deadline. This includes branding, websites, graphic design, human-centered design facilitation, campaign development and management, and more.
ON-CALL SUPPORT
Clients will also like to keep TrailBlaze close for needs that may arise for the organization. On-call projects could include public relations, press management, graphic design, and email marketing.
MARKETING-IN-RESIDENCE
The Marketing-in-Residence® model provides the strategic, creative, and tactical capacity to consistently manage an organization’s marketing and communications needs. This service can support an existing marketing employee or can represent all marketing activities for the organization. Through sustained engagement with your organization, TrailBlaze helps to identify ways to better tell your story.
ORGANIZATION DEVELOPMENT
When services go beyond traditional marketing and communications, TrailBlaze classifies this as general organization development. Our team has played leading and supportive, non-marketing roles for organizations, including serving as project manager on CRM migrations, providing interim development director support, and serving as an executive director leading organizational strategy and growth.
How TrailBlaze
Adds Value
TrailBlaze fills creative gaps by providing marketing staff to support the strategic and/or tactical needs of organizations. Regardless of the way organizations engage with TrailBlaze, one constant remains, our commitment to solving challenges that fuel organizational growth and community vitality. We adapt and morph our support based on the dynamic needs of our clients. Dynamic times call for dynamic teams and solutions.
We engage with clients in four distinct ways:
Projects
TrailBlaze supports one-off and special projects with a definitive conclusion or deadline. This includes branding, websites, graphic design, human-centered design facilitation, campaign development and management, and more.
ON-CALL SUPPORT
Clients will also like to keep TrailBlaze close for needs that may arise for the organization. On-call projects could include public relations, press management, graphic design, and email marketing.
MARKETING-IN-RESIDENCE
The Marketing-in-Residence® model provides the strategic, creative, and tactical capacity to consistently manage an organization’s marketing and communications needs. This service can support an existing marketing employee or can represent all marketing activities for the organization. Through sustained engagement with your organization, TrailBlaze helps to identify ways to better tell your story.
ORGANIZATION DEVELOPMENT
When services go beyond traditional marketing and communications, TrailBlaze classifies this as general organization development. Our team has played leading and supportive, non-marketing roles for organizations, including serving as project manager on CRM migrations, providing interim development director support, and serving as an executive director leading organizational strategy and growth.
How TrailBlaze Impacts Clients
TrailBlaze supports organizations and small businesses that create vibrant communities. We all have a role to play in creating a world that is more peaceful and sustainable. As members of a global community committed to developing vibrant communities, TrailBlaze attempts to categorize our impact as a firm with the projects with which we engage. We use the UN’s Sustainable Development Goals to guide our work and showcase our impact.
Our impact
Who We’ve Served
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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is acknowledged and reduced. We offer this perspective in every project we do.
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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is reduced. We offer this perspective in every project we do.