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Director, Community Marketing & Equity
We are in search of a rockstar. Someone with passion.
Someone who can be independently resourceful.
A creative visionary who can identify and solve problems.
A collaborator, a strategist, and a big thinker.
TrailBlaze Creative, (TBC) an independent marketing and communications firm, seeks a talented individual to assist in developing new and unique marketing journeys for our clients. As a firm dedicated to lifting up the communities in which we serve, our team members have a passion for solving community challenges using marketing, communications, and technology to find success. Our team is collaborative, agile, and dynamic with an entrepreneurial spirit that serves to benefit our clients. We’re right in that sweet spot of industry experience and youthful curiosity that keeps us researching and learning about new trends. We’re fun people who create fun stuff.
In the last year, we’ve tackled some major problems for our clients including bridging the digital divide in Pittsburgh, driving economic recovery efforts in communities across North America, attracting underserved populations to new workforce opportunities, assisted small businesses pivot from brick and mortar to online sales, and much, much more. If this kind of work excites you, then we should talk.
While this job description is titled for a “Director of Marketing” position, you will actually be serving in this role for our clients. Many organizations, especially the new and small organizations with whom we work, lack the internal capacity for strategic guidance of marketing and communications activities.
The TrailBlaze Marketing Director-in-ResidenceSM model provides the capacity needed, both strategic and tactical, to manage the regular needs of an organization. TrailBlaze appoints one person to serve as the Marketing Director for organizations. This Director attends internal team meetings, represents the organization to external stakeholders as appropriate, provides strategic marketing direction and planning, and prioritizes and manages the tactical needs of the organization. Augmenting the marketing capacity gap with our professional Marketing Director-in-ResidenceSM, organizations receive executive-level strategic guidance and the project management necessary to implement the strategy. Our professionals work to understand the needs of the brand and organization and craft a strategy to systematically address the needs of the organization.
So, you will be serving as a Marketing Director for several organizations. But, we are also a small firm, so we pitch in together on all kinds of projects. Our entire team has a strategic mindset, but we are also comfortable in website code, graphic design, and social media. We are agile, flexible, and work with passion to adopt any and all challenges for our clients as our own. We want the same from you!
Additionally, this position will focus on developing internal protocols and strategies to ensure the work products that we are developing with clients meet diversity, equity, and inclusion needs for the communities and audiences in which we are communicating. This position will provide internal training to our team, but, ideally, would position themselves and our firm as leaders in the integration of DEI in marketing and communications practices. This is critical for our industry and we want to be leaders in this effort…with your leadership. We recognize this is a unique request and skillsets are innovating in this area. Demonstrate how you are qualified or could be qualified to serve in this role. Expectation is that this position will be 40% strategy development, 25% tactical implementation, 25% DEI engagement, 10% administrative.
Compassion for nonprofits and familiarity with nonprofit management and their many challenges
Ability to create, articulate, and manage marketing campaigns
Ability to work with multiple teams remotely
Strong project management and communications skills
Identify problems and develop creative and affordable solutions to address them
Ability to see the big picture and how small actions impact the big picture
Proficiency in Adobe Creative Suite to include InDesign, PhotoShop, Illustrator, at a minimum
Ability to understand, develop, and optimize audience/customer pathways, calls to action, and ongoing engagement strategies
Specific experience working with nonprofits, community organizations, and small businesses
A creative mind
Innovative, entrepreneurial mindset
Honesty, integrity, and a kind heart
A passion for communities—their structures and their people
Social and networking capabilities, ability to collaborate with all levels of professionals
Ability to identify problems and brainstorm solutions
Skillset Nice to Haves
Training or experience in design thinking/human-centered design
Skills in social media strategy and administration
Proficiency in building website
Familiarity with economic development principles
This position will primarily telecommute (especially in the current environment), however some in-person meetings may occur throughout the Pittsburgh region. Our preference is to work with a candidate that is able to travel to these meetings in person. If you are not currently located in Pittsburgh, please address your intentions in your cover letter (e.g Are you willing/able to relocate? Do you feel you can accomplish the role remotely? Etc.). It is important that candidates have access to internet access and phone access. Since regular meetings with TrailBlaze leadership and clients is also expected, so access to periodic transportation is required. We would also be open to a contract-to-hire scenario if it makes sense for the candidate.
If you’ve made it this far, then we’d like to hear from you. Because of the anticipated number of responses, we will only be reviewing responses that include a cover letter. This proves to us your interest in the position, how you match our requirements, and ensures you can read and follow instructions! In this cover letter, please address all of the following:
Why is this position and TrailBlaze a fit for you? Sell it. We want to feel your passion through your letter.
What makes you a rockstar that’s ready to serve in this role?
Introduce us to three campaigns you are most proud of and why, including the problem you were trying to solve and the results of these campaigns.
How do you qualify to lead our diversity, equity, and inclusion efforts? What ideas do you have and how will you stay on top of critical issues and concerns?
Share a represented portfolio of your best work.
We offer competitive compensation, commensurate with experience. What are your salary requirements?
Please email resume, project samples, a statement of how you meet the needs of our description to [email protected].
TrailBlaze Creative, LLC is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.