The TrailBlaze Team
Areas of Expertise:
Social Media Marketing
Director, Web + Digital Marketing
Candice McDermott has worked for over seven years in the fields of web development and digital marketing. She holds an M.A. in Media Communications from Point Park University, a certification in Web Development from CareerFoundry, and a B.A. in Business Administration from Ashland University. Having worked with a variety of for-profit and non-profit organizations, including prestigious local groups like the Pittsburgh Cultural Trust and Carnegie Mellon University, she is well-suited to address the web development, design, and marketing needs of sole proprietorships, small businesses, nonprofits, and large-scale, established businesses.
Before serving as Director of Web and Digital Marketing at Trailblaze Creative, Candice partnered with Doug Worner to found and direct an ethically-minded digital marketing agency based in Pittsburgh (Conscious Collaborative). As Partner, Web Developer, and Digital Specialist at Conscious Collaborative, she focused on collaborating with clients and organizations committed to bettering their local communities and operating with an environmentally-friendly, globally-conscious ethos.
Concretely, in her role at Trailblaze, Candice offers expertise in web development related to the implementation of HTML, CSS, PHP, MySQL, Java Script, JQuery, Ruby on Rails, Ruby, Git, WordPress, Postgresql, RSpec, Search Engine Optimization – all related to a wide range of website projects. She also plays an integral role in conceptualizing and applying digital marketing strategies on behalf of the organization and its clients.
In her free time, she enjoys writing and playing music, exploring local coffee shops, and traveling.