Every Second Counts.
First responders have a tough job. Perhaps the greatest challenge facing a private emergency services department is simply raising public awareness of its existence and availability within the community. Emergency services departments are charged with establishing an identity and presence in the neighborhoods they serve, but must also establish lasting trust with the general public. As departments work to establish a recognizable voice and brand in the community, they are also obligated to find ways to swiftly communicate with current and potential clients and instill a sense of faith in the leadership, experience, credentials and offerings of the organization itself.
Communicating value to residents who “expect” service
Attracting a new line of first responder professionals and volunteers
Marketing other services beyond emergency response
Sharing value and contribution to overall community health
Attracting funding to support operations, training, and equipment
Building a sustainable donor base
TrailBlaze Creative’s team considers collaborations with emergency services departments a unique and publicly valuable opportunity to help organizations provide private health services to communities and residents in need. Assisting first responders with their internal and external communications, for instance, not only grants us the chance to inform local residents about the services and resources available to them in times of emergency, but to improve the efficiency of those very services, helping departments save lives in the process.
How We Help
In many cases, emergency services departments seek our help in creating dedicated direct mail donor campaigns to attract funding support for the year. We accomplish this through mailer design that is specific to the targeted community(ies) and underscores the value of the department to the community. We add innovative tactics, like email marketing, social media marketing, audience segmentation, surveying, and a push to online transactions that saves departments money in the long term.
First responders also seek our help in establishing a convenient, centralized, and easy-to-navigate website where residents can access information about the services provided by the department. Also, in an effort to create a sense of public trust and approachability, we often provide photography services to the department so residents can become familiarized with the staff and leadership of the organization. As we converse with members of the organization to inform our design of their updated branding, we also work to streamline internal communications and boost their digital and public presence.This includes generating physical and/or digital newsletters for local residents to inform community members about forthcoming or existing services and events.
Most Used Service Elements