servant leaders in our community.
Nonprofits face the fundamental challenge of distinguishing themselves from other existing organizations. They must show how their aims, vision, and resources (tangible and otherwise) offer something innovative and essential to the communities and/or populations they serve. In a related sense, nonprofits are challenged to articulate why the community and region should embrace their mission and what needs the nonprofit fulfills. These self-validating challenges aside, nonprofits must also work to attract funding and support while properly managing their public image and internal communications. They must find ways to collaborate with public and private leaders and entities to work in tandem on broad-scale projects; by establishing and sustaining these relationships, they stand a better chance of establishing themselves as reliable, valued partners for future regional collaborations.
Core messaging that support mission-driven thinking
Lack of audience segmentation strategy and implementation
Inability to tell the organizational story
Instilling passion in volunteers, donors, and stakeholders
Communicating impact and planning for growth
Distilling information down to what’s critical for success
For TrailBlaze Creative, working with a nonprofit means embracing an opportunity to make a positive impact on the community by collaborating with a more specialized organization. In our experience, with the right help, nonprofits can function as the vanguards of meaningful communal change, whether they’re working to improve local education or contributing to much-needed economic development. Since nonprofits often host events for supporters and donors, we are always excited to assist with public-facing interactions as organizations either introduce themselves or further expand their presence in the community.
How We Help
Given the trademark passion, conviction, and energy shown by supporters and staff of nonprofits, our goal is to consolidate, organize, and channel this enthusiasm to represent the organization in the best possible way. We work to tell each organizations’ story by showcasing its deeper motivations to make an impact on the community or in a specific policy, social, or economic area. Conversing with and surveying the organization’s leaders, staff, and supporters, we work to develop an accurate and attractive brand identity, generating strategic plans for public relations, communications, social media, event planning, and digital presence moving into the future. Additionally, recognizing the existing day-to-day demands (logistical and financial) placed on the organization, we work to make the most of the organization’s investment in our services. Our end goal is to amplify the organization’s presence in the community so their vision, values, and ambitions are heard.
Most Used Service Elements