Small Businesses

Bringing big ideas to life.

Many small businesses face the daunting task of competing with larger businesses or corporations that boast robust, in-house advertising and marketing infrastructures as well as the economic capacity to undercut small business in the area of pricing. Facing this need to compete, small businesses must find ways to showcase their genuinely unique qualities and market value in contrast to more pervasive and generic alternatives. Small businesses are compelled to find ways to create a conscious association in customers’ minds between supporting their small business and supporting their local community and the interests of that community. Additionally, due to the small size and structure of many businesses and startups, it is also a challenge for many organizations to manage effective marketing and communications campaigns entirely in house.

        Common Challenges

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        Building a recognizable brand that best articulates the company

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        Optimizing efforts to ensure maximum return on investments

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        Maintaining an online presence that drives business leads

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        Establishing key personnel as thought leaders in desired sectors

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        Segmenting messages and communications to appropriate audiences

        As part of our organizational values, TrailBlaze Creative celebrates small businesses as a hallmark of American life. The opportunity to contribute to the success of small, family-owned, and/or community-centric businesses motivates our desire to provide tailored communications and marketing services that are highly personalized and geared towards highlighting those qualities that distinguish a small business or startup from other existing organizations. Additionally, by working with small businesses, we become acquainted with important members of our community and familiarized with the highly specialized products or services they offer.

        How We Help

        When working to help a small business thrive, we focus on developing and engaging with a niche audience interested in the business’ offerings. Whether it’s understanding and attending to customer preferences via data, research and lead generation, or creating a new website to better represent the business’ updated brand and value proposition(s), our goal is to help each business increase revenue and transition their organization into a comfortably sustainable endeavor. In the meantime, we work to improve both internal and external communications with the goal of making the business a known, respected, and sought after entity within the community.

        Most Used Service Elements

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        Brand Building

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        Audience Development

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        Content Development

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        Digital Communications

        Are You Ready to Start Your Trek?

        Copyright © 2020 TrailBlaze Creative. All Rights Reserved.

        TrailBlaze Creative
        PO Box 97930
        Pittsburgh, PA  15227

        [email protected]

        Copyright © 2020 TrailBlaze Creative. All Rights Reserved.