Cultivate Strategy
Always Focused on the bottom line.
We will help ensure that you have a strong revenue stream through various means so you can focus more on your mission and less on the money.
The bottom line is that there always has to be attention paid to your bottom line in order to realize your organizational goals. While most of our clients have bigger things to worry about than their revenue, it’s what drives every program and keeps your organization open to do the good work you’ve set out to do.
How We Help You Cultivate Strategy…
Organizational Advocacy
Marketing Assessments: administering qualitative and quantitative analysis of what’s happening at an organization
Business Principles: evaluating and discussing organizational values to define culture and branding
Capacity Evaluation: identifying gaps preventing organizational success
Metrics & Measurement: quantifying goals with key performance indicators to understand position and focus on growth
Lead Generation: attracting mission-aligned leads via digital, social, and traditional communications channels
Brand Building
Brand Architecture: mapping the entire brand of an organization to serve as the foundation for brand development
Identity Development: creating innovative and iconic brand identities that match the direction of the organization
Organizational Culture: assessing the internal culture of an organization and its impact on the brand identity
Voice Development: generating core messaging style to serve as the basis for all organizational communications
Strategic Plan
Strategic Principles: analysis of how marketing objectives can be infused in strategic plans to advance organizational goals
Problem Solving: working to understand the root of organization issues and working collaboratively to solve them
Priority Setting: assessing the needs of an organization relative to impact, capacity, and costs
Action Development: identifying challenges and creating action-oriented plans to move beyond the challenges
Are You Ready to Start Your Trek?
TrailBlaze Creative
PO Box 97930
Pittsburgh, PA 15227