Cultivate Strategy

Always Focused on the bottom line.

We will help ensure that you have a strong revenue stream through various means so you can focus more on your mission and less on the money.

The bottom line is that there always has to be attention paid to your bottom line in order to realize your organizational goals. While most of our clients have bigger things to worry about than their revenue, it’s what drives every program and keeps your organization open to do the good work you’ve set out to do.

How We Help You Cultivate Strategy…

Organizational Advocacy

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Marketing Assessments: administering qualitative and quantitative analysis of what’s happening at an organization

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Business Principles: evaluating and discussing organizational values to define culture and branding

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Capacity Evaluation: identifying gaps preventing organizational success

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Metrics & Measurement: quantifying goals with key performance indicators to understand position and focus on growth

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Lead Generation: attracting mission-aligned leads via digital, social, and traditional communications channels

Brand Building

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Brand Architecture: mapping the entire brand of an organization to serve as the foundation for brand development

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Identity Development: creating innovative and iconic brand identities that match the direction of the organization

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Organizational Culture: assessing the internal culture of an organization and its impact on the brand identity

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Voice Development: generating core messaging style to serve as the basis for all organizational communications

Strategic Plan

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Strategic Principles: analysis of how marketing objectives can be infused in strategic plans to advance organizational goals

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Problem Solving: working to understand the root of organization issues and working collaboratively to solve them

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Priority Setting: assessing the needs of an organization relative to impact, capacity, and costs

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Action Development: identifying challenges and creating action-oriented plans to move beyond the challenges

Are You Ready to Start Your Trek?

Copyright © 2020 TrailBlaze Creative. All Rights Reserved.

TrailBlaze Creative
PO Box 97930
Pittsburgh, PA  15227

[email protected]

Copyright © 2020 TrailBlaze Creative. All Rights Reserved.