Engage Audiences

It's All About The Audience

We have found that this is the number one challenge that most of our clients face. You have a clear mission and are doing work that will improve the community, but not enough people seem to be noticing.

Through several tactics described below, we will help you overcome that challenge and get your organization the attention it deserves.

How We Help You Engage Audiences…

Digital Communications

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Website Development: constructing and managing audience-centric websites advancing information architecture, search engine optimization (SEO), and complete analytics to track success against organizational goals

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Social Media Management: formulating plans, establishing editorial calendars, managing content, analyzing results to deliver optimal ROI

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SMS Text Campaigns: engaging audiences in the palm of their hand to take surveys, make donations, and more

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Social Media Advertising: optimizing social efforts through use of geographic/demographic analysis, A/B testing, and targeted use of content and graphic designs

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Email Marketing: building systems and designing template releases to drive consumer brand interaction

Audience Development

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Segmentation: differentiating audiences, their challenges, and behaviors to drive action

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List Management / Acquisition: building a clean, centralized marketing list, while segmenting audience members

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Lead Generation: attracting mission-aligned leads via digital, social, and traditional communications channels

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Focus Groups: assessing organizational needs, audience trends, campaign responsiveness, call-to-actions in qualitative and facilitated sessions

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Search Engine Optimization: providing technical, organic, and off-site SEO techniques to enhance website’s reputation and authority

Event Planning

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Logistics Planning: meticulous and budget-minded planning from start to finish, including venue / vendor contracting, rate negotiation, material development, and registrations

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Program Development: developing and managing event content, shows, awards programs, and exhibitors to construct a valuable environment for attendees

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Online Webinars: architecting webinars with focus on content, registration, rehearsals, and promotion to drive consumer engagement

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Trade Show Support: researching the proper events, constructing exhibits, and providing staffing support to generate quality leads

Are You Ready to Start Your Trek?

Copyright © 2020 TrailBlaze Creative. All Rights Reserved.

TrailBlaze Creative
PO Box 97930
Pittsburgh, PA  15227

info@trailblazecreative.com

Copyright © 2020 TrailBlaze Creative. All Rights Reserved.