Establish A Strategic Direction
Plotting the course.
“Where are we going, and how do we get there?”
These are questions every organization has to ask itself, and the answers are integral to your future. If you stay too laser-focused you may find yourself with too small an audience; spread yourself too thin and you don’t have a clear mission.
We’ll help you find that balance and plot a course using the strategies and tools described below.
Through several tactics described below, we will help you overcome that challenge and get your organization the attention it deserves.
Marketing Environment: administering qualitative and quantitative analysis of what’s happening at an organization
Infrastructure: assessing current processes and determining efficiencies to benefit bottom line
Surveying: conducting research to develop action plans, garner feedback, and build loyalty
Research: building a knowledge gain of topics, audiences, tactics, processes, etc. specific to organizational goals
Organizational Culture: analyzing what makes an organization tick, and how brand management is affected
Design: creating an ideal brand, based on research, stakeholder input, and goals to resonate with targeted consumers
Guidelines: organizing the elements of a brand for distribution to internal and external entities
Internal and Public Affairs
Internal Communications: establishing content and tools to disseminate timely and strategic communications across an organization
Media Relations: creating press releases, earned media, media events, and more to create topical buzz and exposure