Establish A Strategic Direction

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Plotting the course.

“Where are we going, and how do we get there?”

These are questions every organization has to ask itself, and the answers are integral to your future. If you stay too laser-focused you may find yourself with too small an audience; spread yourself too thin and you don’t have a clear mission.

We’ll help you find that balance and plot a course using the strategies and tools described below.

Through several tactics described below, we will help you overcome that challenge and get your organization the attention it deserves.

        Organizational Assessment

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        Marketing Environment: administering qualitative and quantitative analysis of what’s happening at an organization

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        Infrastructure: assessing current processes and determining efficiencies to benefit bottom line

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        Surveying: conducting research to develop action plans, garner feedback, and build loyalty

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        Research: building a knowledge gain of topics, audiences, tactics, processes, etc. specific to organizational goals

        Brand Building

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        Organizational Culture: analyzing what makes an organization tick, and how brand management is affected

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        Design: creating an ideal brand, based on research, stakeholder input, and goals to resonate with targeted consumers

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        Guidelines: organizing the elements of a brand for distribution to internal and external entities

        Internal and Public Affairs

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        Internal Communications: establishing content and tools to disseminate timely and strategic communications across an organization

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        Media Relations: creating press releases, earned media, media events, and more to create topical buzz and exposure

        Are You Ready to Start Your Trek?

        Copyright © 2020 TrailBlaze Creative. All Rights Reserved.

        TrailBlaze Creative
        PO Box 97930
        Pittsburgh, PA  15227

        info@trailblazecreative.com

        Copyright © 2020 TrailBlaze Creative. All Rights Reserved.