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Abby Roche

MARKETING + COMMUNICATIONS STRATEGIST

abby@trailblazecreative.com | Linkedin

Grace Heaton

Abby is a seasoned professional with a strong background in social media management, marketing strategy, and digital strategy. With over six years of experience in the dynamic world of creative agencies and client-side marketing teams, Abby has consistently demonstrated her ability to utilize storytelling and drive impactful campaigns that resonate with target audiences.

Abby began her career in social media and quickly discovered her love of the ever-changing marketing space. She began advancing through the ranks with her innovative approach and results-driven mindset. Her expertise spans across various industries, including technology, consumer goods, education, and automotive where she has successfully enhanced brand visibility and engagement across multiple platforms.

As a strategist, Abby has been instrumental in developing comprehensive marketing plans that align with business objectives and market trends. She excels at leveraging analytics to inform strategy, ensuring that each campaign is both creative and effective. Abby’s strategic insights have helped brands achieve significant growth.

Other Experiences and Interests

Abby’s proficiency further extends to SEO, content marketing, and digital advertising. Her holistic approach integrates the latest technologies and trends to optimize digital presence and drive sustainable growth. Abby’s commitment to continuous learning and innovation keeps her at the forefront of the digital landscape, always ready to adapt and implement cutting-edge solutions.

Abby holds a Bachelor’s degree in Media and Professional Communications and a Certificate in Corporate and Community Relations from the University of Pittsburgh. She also holds several certifications across social platforms and industry leaders.

Outside of her professional life, Abby is an avid reader, enjoys cozy gaming, and loves exploring the outdoors. You will most likely find her with her two dogs, Blue and Scout, or talking about them.

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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is acknowledged and reduced. We offer this perspective in every project we do.

TrailBlaze Creative

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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is reduced. We offer this perspective in every project we do.

TrailBlaze Creative