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Media Relations + Strategic Communications Management.

Beacon Communities is a privately owned real estate firm that develops, acquires, invests in, and manages a wide range of multifamily housing. Their developments range from new construction, to historic adaptive reuse, to the renovation of existing housing. Beacon’s driving passion is to create well-designed, healthy homes that improve the quality of life of their residents and enhance the neighborhoods in which they are located.

Beacon Communities

PITTSBURGH, PENNSYLVANIA

icon for sustainable development goal number 8 for decent work and economic growth
icon for sustainable development goal number 9 for industry innovation and infrastructure
icon for sustainable development goal number 11 for sustainable cities and communities

Beacon Communities

PITTSBURGH, PENNSYLVANIA

Beacon Communities

PITTSBURGH, PENNSYLVANIA

icon for sustainable development goal number 8 for decent work and economic growth
icon for sustainable development goal number 9 for industry innovation and infrastructure
icon for sustainable development goal number 11 for sustainable cities and communities

Trailhead: Where We Started

TrailBlaze was entrusted with the task of enhancing Beacon Communities, LLC’s media visibility in the states of Pennsylvania and Ohio. With a focus on building strong relationships with local reporters, drafting quality press releases, and building a media distribution list, TrailBlaze achieved outstanding results for several of Beacon’s recent events. Recognizing the importance of local media, TrailBlaze initiated a proactive approach to build relationships with key reporters and journalists in Pennsylvania and Ohio. They engaged in one-on-one interactions, attending industry events, and inviting reporters to client events to understand their preferences and beat requirements. By fostering genuine connections, TrailBlaze gained the trust of reporters, making them more receptive to the stories and updates from Beacon Communities.

Trek: Steps We’ve Taken

TrailBlaze researched and compiled a comprehensive media list tailored to Pennsylvania and Ohio’s specific regions and demographics. They included a diverse range of outlets, from prominent newspapers to digital platforms, ensuring maximum coverage and reaching a broad audience. Moving beyond traditional press release distribution, TrailBlaze adopted a multifaceted approach. They crafted compelling press releases that resonated with each media outlet’s tone and style, making the information more appealing to journalists and readers alike. Additionally, they utilized multimedia elements such as infographics and event photography to enrich the content and increase its shareability on social media platforms.

To add a human touch and credibility to the media campaign, TrailBlaze arranged exclusive interviews with executives and residents at Beacon Communities. These interviews offered unique insights into the company’s vision, projects, and community initiatives, making the stories more engaging and authentic. Because of TrailBlaze’s strategic efforts, Beacon Communities, LLC experienced an increase in press coverage across Pennsylvania and in Central Ohio. The media campaigns for each event garnered widespread attention, and numerous articles, features, and interviews were published in influential outlets. Notably, positive sentiment towards Beacon Communities, LLC increased significantly, boosting their reputation in the region and attracting potential clients and partners.

Summit: Vision Realized

The success in gaining press coverage for Beacon Communities, LLC exemplifies the power of building strong relationships with local reporters, employing innovative press release distribution, and incorporating authentic interviews. By leveraging these strategies, TrailBlaze not only secured remarkable media exposure but also elevated Beacon Communities, LLC’s position as a continued prominent player in Pennsylvania and as a new partner in the state of Ohio.

Trek Outside.

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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is acknowledged and reduced. We offer this perspective in every project we do.

TrailBlaze Creative

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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is reduced. We offer this perspective in every project we do.

TrailBlaze Creative