Marketing-in-Residence^®

The TrailBlaze Marketing-in-Residence^Ⓡ model provides your organization with the strategic, creative, and tactical capacity to consistently manage its marketing and communications needs. Uniquely designed to provide staff-level consistency and participation at a fraction of the cost, TrailBlaze appoints one person to serve as the Marketing Guide for your organization. This Marketing Guide attends internal team meetings, supports the strategic and/or tactical needs of the organization as necessary, and uses all of this engagement to identify innovative connectivity and solutions across the organization.

Marketing-in-Residence^Ⓡ can be in the form of a senior director (the equivalent to a Marketing Director), or in the form of another tactical level of support, such as a social media manager. But, as needs change, TrailBlaze engages different members and levels of our team to assimilate to your needs.

Most organizations we work with have either one early-level marketing person, one person who absorbs marketing among many other responsibilities, or zero marketing team. Therefore, we assign a senior team member to be your Marketing-Director-in-Residence^Ⓡ, guiding the marketing activities of the organization in collaboration with the organization’s leadership. With this support, your organization receives executive-level strategic guidance, the project management necessary to implement agreed-upon strategies, and access to the resources and expertise of a multifaceted marketing agency. We work to understand the needs of your brand and organization and craft an effective strategy to systematically improve your organization’s marketing efforts. We then make measurable progress in creating resources, collateral, and connections that expand your organization’s influence, legitimacy, and brand in its region or industry.

The Marketing-in-Residence^Ⓡ model is agile and scalable based on your organization’s size, capacity, and budget, ensuring a solution that synchronizes with all of your priorities. As part of this effort, you can expect our team to:

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