Small Businesses

Many small businesses face the daunting task of competing with larger businesses or corporations that boast robust, in-house advertising and marketing infrastructures as well as the economic capacity to undercut small business in the area of pricing. Facing this need to compete, small businesses must find ways to showcase their genuinely unique qualities and market value in contrast to more pervasive and generic alternatives. Small businesses are compelled to find ways to create a conscious association in customers’ minds between supporting their small business and supporting their local community and the interests of that community. Additionally, due to the small size and structure of many businesses and startups, it is also a challenge for many to manage effective marketing and communications campaigns in house.

Common Challenges We See

How We Help

When working to help a small business thrive, we focus on developing and engaging with a niche audience interested in the business’ offerings. Whether it’s understanding and attending to customer preferences via data, research and lead generation, or creating a new website to better represent the business’ updated brand and value proposition(s), our goal is to help each business increase revenue and transition their organization into a comfortably sustainable endeavor. In the meantime, we work to improve both internal and external communications with the goal of making the business a known, respected, and sought after entity within the community.