Case Study

Chesapeake Financial Corp

Location

Washington, D.C.

Date of Project

2020

Client Type

This Trek Included

Brand Stewardship

Digital Communications

Website Development & Design

Chesapeake Financial Corp.

Chesapeake Financial Corp. is a veteran-owned, Virginia-based small business accounting firm specializing in taxation, accounting, financial reporting, and management advisory services.

Trailhead: Where We Started

In the process of expanding the firm, Chesapeake leadership recognized the need for a comprehensive website upgrade to increase responsiveness, user-friendly features, and to project a fresh, modernized aesthetic. As part of the website rebuild, Chesapeake sought to incorporate its new logo across internal pages and to feature recent clients and partners on the newly designed website.

Trek: Steps We’ve Taken

After contracting with TrailBlaze Creative, the TrailBlaze team conducted ideation and site-mapping sessions to determine the new design layout, internal pages, and all client-friendly features of Chesapeake’s new website. While TrailBlaze employed human-centered-design principles to inform the design and development of Chesapeake’s new website, the firm requested several specific features: foregrounded appeals to its primary audience: nonprofits, associations, and small businesses; content featuring existing clients and testimonials; and a chatbot function to increase accessibility and client interaction with the firm.

TrailBlaze Creative leveraged ideas generated during the ideation and human-centered design sessions to create a sleek, modern website that is easily navigable, aesthetically appealing, and incorporates easily identifiable calls-to-action for Cheasapeake’s target audiences. The firm’s requested chatbot function and client-centered focus (testimonials and “partners” pages) also augmented the interactive features of the website.

Summit: Vision Realized

TrailBlaze continues to host and maintain Chesapeake Financial Corp’s website, which, as a result of the collaboration with TrailBlaze, offers visitors and clients streamlined functionality, access to resources, improved interaction with staff, and a complementary aesthetic that reflects the company’s modernization and expansion. Additionally, the highlighting of existing clients and partnerships (including testimonials) has further increased Chesapeake’s reputation and emphasized their commitment to their primary audience: small businesses, nonprofits, and associations.

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Copyright © 2021 TrailBlaze Creative. All Rights Reserved.