Case Studies.

LEVEL Equity Buildings is an empowering force, a 501c3 nonprofit driven to revolutionize lives, neighborhoods, and opportunities. With a holistic, system-innovating program model, LEVEL is sculpting better buyers, homes, communities, and futures in harmonious synchrony.

Fuelled by a vision of “homes for all,” LEVEL emerged as a concept with monumental aspirations. Their mission? To disrupt traditional paradigms, cultivating ecosystems where sustainable homeownership thrives. As a startup, they faced the challenge of not just crafting an identity, but also shaping a narrative that resonated with diverse audiences, from philanthropic to private investors, and BIPOC, disabled, and veteran populations.

To breathe life into their mission, LEVEL looked to TrailBlaze. Selected for their history of guiding startup nonprofits towards impactful branding and growth, TrailBlaze embarked on a journey to crystallize LEVEL’s essence, voice, and structure.

Employing a human-centered approach, TrailBlaze delved deep into LEVEL’s ecosystem, aligning their essence with the pulse of their audience. This strategic alignment laid the foundation for effective communication, bridging the gap between mission and understanding.

Armed with clarity, TrailBlaze crafted a verbal identity and content style guide, equipping LEVEL to articulate their vision passionately. From special events that soared with purpose to website makeovers that gleamed with potential, TrailBlaze orchestrated a crescendo of fundraising campaigns and strategic communication that transformed mere concepts into inspiring realities.

TrailBlaze’s support didn’t waver, even amidst the pandemic’s upheaval. LEVEL found in TrailBlaze a steady guide to recalibrate messaging, ensuring it resonated with the shifting landscape.

LEVEL’s journey isn’t just about words; it’s a symphony of transformation. Guided by TrailBlaze, they’re not just rewriting housing norms, they’re breathing life into dreams. LEVEL’s message reverberates like a call to action, turning communities into vibrant tapestries of change. It’s a testament to the power of vision and the boundless potential of homes to shape lives.