Case Studies.

In order to aid nonprofits in the collection and analysis of data, New Sun Rising (NSR) created a data collection program to gain insight into participating nonprofits. They, then, wanted to take that information and present it in a way that the general public could understand; this is why NSR reached out to TrailBlaze Creative.

TrailBlaze went to work analyzing the data collection program and determining the best way to adequately compile, display, and develop the collected data into stories that positioned the nonprofits in their communities. We reframed their workflow by addressing the gaps within the collection process and adding some human centered design processes in order to optimize the outputs and ensure that the stories the nonprofits received at the end of the process were as complete as possible.

Once the data collection process was optimized, TrailBlaze used the analyzed data to create dynamic reports for each of the nonprofits. These report templates were strategically created in order to be used for more than just a standard PDF report. Because they were designed in a 16:9 ratio, the report could be manipulated to fit other digital mediums such as powerpoint slides, social media graphics, et al.

TrailBlaze delivered to nonprofits the PDF report as well as the 16:9 tiles, which can be used for their other digital needs. The reports and tiles magnified the nonprofits’ stories and explained to the general public why their mission was so important and how they were making a difference in society.

They not only provided the nonprofits with a way to tell their stories, but also fulfilled the nonprofits’ needs for annual reports, financial requests, and overall marketing materials.

As a result of the visual reports TrailBlaze creates, NSR is able to help nonprofits address their impact in their community. They gain additional volunteerism, partnership engagements, funding, and better storytelling on their ongoing marketing. They are able to better demonstrate the value they provide, especially because of their lack of capacity in marketing and data collection.

The project went so well that TrailBlaze decided to expand our team in order to continue developing these stories. Our data and design analyst works in partnership with NSR to analyze the nonprofits’ data and create visually appealing reports that are easy to understand.