Strategic and Consistent Marketing
Pennsylvania Resources Council (PRC) is Pennsylvania’s oldest grassroots environmental organization. Since 1939, PRC has worked to protect the Commonwealth’s resources for future generations through environmental education, recycling, waste diversion programs, anti-litter campaigns, and much more.
Trailhead: Where We Started
PRC came to TrailBlaze for assistance with their Glass Recycling Education Campaign. Specifically, they were looking for strategic marketing support and tactical communications guidance.
Trek: Steps We’ve Taken
The campaign is focused on accomplishing the following tactics that are associated with the Pennsylvania DEP 902 grant:
- Establishing a regional network of glass-only drop-off recycling sites
- Developing educational content to support the overall program
- Making residents aware of new sites and how to use them
- Increasing awareness about key topics that are critical to the success of drop-off sites
Summit: Vision Realized
The work is enabling positive connections with new and existing partners, clients and employee; creating strategic and consistent messaging and marketing elements for PRC’s Glass Recycling Education Campaign; and continuing to elevate PRC as an influential leader in the recycling and resource space in the Commonwealth.
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TrailBlaze believes actions and opportunities that create equity are critical to developing a society without division. Vibrant communities develop more efficiently and sustainably when division is acknowledged and reduced. We offer this perspective in every project we do.