OPRA Fall Conference

Stop Posting. Start Communicating: How intentional social media builds a stronger nonprofit brand.

Social media can be challenging to navigate. Specifically in the nonprofit world, it can be hard to reach the desired engagement or gain necessary traction. Social media is integral to nonprofits’ scope and audience, and having platforms that are performing poorly can...

“Just Be You” – Incredible Messaging within the Work of Intellectual and Developmental Disability Professionals

Last month, I had the incredible opportunity to attend The Lighthouse Cove Summit 2026 with my colleague, Erin. This event brought members of the intellectual and developmental disability (I/DD) profession together, igniting inspiring collaboration, allowing me to...

More Than a Title Change: Reflections on Growing with TrailBlaze

When I look back at my first few months at TrailBlaze Creative, I think of my earliest projects as being straightforward and tactical: building content, designing flyers, and learning the ropes. One of my formative benchmarks was my first Eradicate Hate Global Summit;...

Turning Ideas Into Impact

This summer, our interns have been busy turning ideas into impact. From campaign strategy and creative design to project management and client communication, Ty and Giulia have taken on real-world challenges and delivered results. "This internship has given me the...

Why “Change, Not Charity” Matters More Than Ever: A Young Professional’s Take on Disability Justice and the ADA

This past Wednesday, I had the privilege of attending a screening of Change, Not Charity: The Americans with Disabilities Act with my colleagues Tim and Gabrielle. Hosted by the FISA Foundation, this event offered a powerful reminder that disability rights are not a...

Client Testimonial by Michelle Madden

We're humbled to have had the opportunity to partner with Michelle Madden and her incredible team at Epic on recent rebranding campaign and excited to welcome them as a Marketing-in-Residence client. A heartfelt thank you to John, Andrew and the team Silfies Media for...

The Ultimate Guide to Impact Measurement

Like many social-good leaders, you’ve heard about the importance of measuring your impact. Billionaire philanthropist Mackenzie Scott is one of many funders reported to be giving away significant amounts of funding to nonprofits who are able to demonstrate positive...

TrailBlaze’s Vidita Kanniks Nominatred for a JUNO

Congratulations to TrailBlaze’s Vidita Kanniks on being nominated for a JUNO! She is a classically-trained vocalist in a small ensemble, Infusion Baroque, that was selected as a finalist for the prestigious award in the Classical Album of the Year category. Infusion...

Ohio DODD Workforce Symposium

It was a day of celebration with the Ohio Department of Developmental Disabilities at their Workforce Symposium, where individuals and organizations shared the successful grant-funded projects that empower the direct support workforce. We were honored to represent...

Mission in Motion: Advancing Nonprofit Marketing and Messaging

Thanks to the Community Foundation of Westmoreland County and The Pittsburgh Foundation for hosting us last week! Tim Hindes facilitated an interactive session that provided nonprofit leaders, communicators, and decision-makers with practical tools to sharpen their...

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